I had no illusions about Me, Inc.: Build an Army of One before picking it up. Honestly, I never had any intention of reading this until the furor over some of the things Gene Simmons had said in the book, and were reiterated on the talk show circuit when he was promoting and hyping the hell out of the book. I just had to see for myself if what he said was as bad as it had been made out in the press. The answer is both yes and no. Yes, it's going to offend some people and no it didn't offend me because I'm use to Gene saying ridiculous things all in the name of shameless promoting. He may actually believe the things he said and there may be a grain of truth to it, but I'm sure he put these things down knowing full well how it would be received from the media and for that alone, you have to applaud his ability to get people to read the book because on it's own, it's not much.

The book is presented as a "guide for entrepreneurs". The first half of the book is basically a cliff-notes rundown of his life story: the 'ME' section, stuff that's already been covered before. The second half is about dispensing business advice that will help the reader: the 'YOU' section. Gene does his best to motivate you to get off your ass and pursue your dream. But the advice he gives out isn't groundbreaking by any stretch of the imagination. If you have a brain and can think for yourself, you will already know what you need to do. By the end of the book, it's really just a roundabout way of bragging about his accomplishments more than anything else. I wasn't expecting to learn anything and I didn't. One thing I did find funny while reading the book is that I kept thinking about a section in Paul Stanley's book where he goes on to say that and I'm paraphrasing here, "Gene isn't the businessman that people think he is. Anyone can throw something against the wall and have it stick sometime", which kind of nullifies everything Gene says in his own book. Anyway, definitely a Skip. Your better off search for other books on the art of business from some of the heavyweights out there.