I think it's clear after reading that, the Cruz's are that unique mindset that they fully believe in and don't see the problem their values conflicting with just about every 'normal' person out there. They live in their own little family unit of politics and religion and opinions.
I see it with Trump and Clinton and all the other politcal members too. The Cruz's just ooze their world from every pour. And unfortunately are dumb enough to socialize it.