Didn't know if to post here or WTF or Fail... It's all three.

But wow... just wow.

KitchenAid apologizes for dead grandma Obama debate Tweet

KitchenAid is famous for its mixers, but the brand learned the hard way about the perils of mixing personal political views with official company messaging on social media.

On Thursday morning, parent company Whirlpool was in damage-control mode after an offensive message was sent from the company’s official Twitter account during last night’s presidential debate.

“Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president',”     the Tweet read, a response to a reference President Barack Obama made about his grandmother’s passing. It was quickly deleted, but not before a flurry of screenshots and retweets thwarted the attempt at erasure.

KitchenAid’s senior director of marketing Cynthia Soledad followed up with a series of Tweets apologizing for the “irresponsible tweet that is in no way a representation of the brand's opinion.”

“It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore,” she wrote. “That said, I take full responsibility for my team. Thank you for hearing me out.”

More...

The follow up discussion is pretty amusing

Still not understanding the point of Twitter... Just seems pretty shallow and lame to me.

I heard a funny yesterday... Instagram is for those who don't like to read.