Author Topic: The What The F*ck Thread  (Read 7465 times)

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Re: The What The F*ck Thread
« Reply #90 on: March 24, 2012, 07:08:09 pm »
Well here two WTF articles related to cinema...

Young movie goers are totally OK with texting in movie theaters

Well, I guess this means I’m officially old. I detest any cell phone use while out to see a movie but apparently them youngins’ think it’s just swell. The Hollywood Reporter conducted a poll to figure out how Americans discover and consume entertainment and found out social media is huge (obviously) and that a lot of people would prefer a theater in which you were not only allowed, but encouraged, to text. And to them I say, “Get off my lawn!”

THR asked the market research firm Penn Schoen Berland to help them conduct the poll on entertainment. The write, “Nine of 10 respondents view social networking sites like Twitter and Facebook as a new form of entertainment, and more than half say social media sites are important tastemakers in determining what to watch and buy. Perhaps more surprising, 80 percent of television viewers visit Facebook while they watch.”

The first part certainly makes sense to me. You see what your friends and family are talking about and if it sounds interesting to you, you’ll probably give it a try. But why are people on Facebook while they’re watching television or movies? It just sounds distracting to me.

The findings were based on a survey of 750 social network users ages 13 to 49. But “the poll found that a majority of 18-to-34-year-olds believe using social media while watching a movie in a theater would add to their experience, and nearly half would be interested in going to theaters that allowed texting and web surfing,” they write. Coincidentally, there’s a concert hall being built in Washington state that is planning on allowing texting during their performances.

Theaters will charge premium on 2D movies to recoup expense on 3D movies

Writing for Screen Trade Magazine Joe Paletta, CEO of Spotlight Theaters, announces that cinemas will begin to eliminate the premium charges on 3D movies and raise the prices of 2D movies to make up the difference. This gives me the rage. 3D movies give me a headache and eye-strain, and I actively avoid them. I hate the idea that I'd be charged a premium on the few 2D movies I can find in order to subsidize 3D screenings.

As Roger Ebert put it, "Oh, no! In a move to recoup their unwise investment in 3D, theaters discuss, and I quote, 'patrons will have a single price for both 2D and 3D films. 2D prices will increase and 3D prices will decrease.' In other words, punishing those who dislike 3D."
Among the bigger changes will probably see the 3D-upcharge disappear. 3D charges will help increase the overall ticket-price but, as an industry, I think we’ll see a blend begin to emerge in 2012, where patrons will have a single price for both 2D and 3D films. 2D prices will increase and 3D prices will decrease.

Again, I don’t get it but maybe I’m just the old fart who doesn’t understand technology. Are we going to have to have texting and no-texting showings now? I know there’s still a lot of people who are opposed to cell phone use in theaters but if the trend continues I wouldn’t be surprised if things eventually went that route.

“Millennials want their public moviegoing experience to replicate their own private media experiences,” said pollster Jon Penn.“Having dedicated social-media-friendly seats, or even entire theaters, can make the moviegoing experience more relevant and enjoyable for them.”
« Last Edit: March 24, 2012, 07:10:15 pm by Mac »
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