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Mac

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3D
« on: September 16, 2011, 10:35:20 am »
The death of 3D?

Who did it...

Not news to me, but who am I.

OH, I know, a paying customer who gives a crap.



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Chiprocks1

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Re: 3D
« Reply #1 on: September 16, 2011, 11:30:19 am »
It's not going anywhere. But there is of course a backlash due to movie studios that take a regular 2D film and slap the 3D technology on it and say it's 3D, when in fact the movie was never intended to be that way. Factor in the ridiculous prices to see 3D over it's cheaper counterpart, then you have a recipe for disgruntled patrons that aren't getting what they thought they would be getting: a true 3D experience.

3D will go away for awhile and then another hot-shot director will dust it off and bring it back. Remains to be seen if the storytelling will finally catch up to the technology and have a true movie-going experience as opposed to some Special FX experience.
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Chiprocks1

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3D Films: Pros and Cons
« Reply #2 on: April 01, 2012, 11:35:59 am »
3D: Plumbing the depths of your wallet

http://www.youtube.com/watch?v=GG5AUaexHVE
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Mac

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Re: 3D Films: Pros and Cons
« Reply #3 on: April 01, 2012, 05:20:05 pm »
Yep, saw this on Sunday Morning and completely agree. I love the one statement... Add 3D is a commercial decision... not a creative one.
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Mac

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Re: 3D
« Reply #4 on: May 23, 2012, 03:25:04 pm »
G.I. Joe : Retaliation moving to March 2013, to become 3D and capture foreign market

EXCLUSIVE: The sequel G.I. Joe: Retaliation was supposed to come out this summer on June 29th. But I’ve learned that Paramount is moving the movie nine months to March 29, 2013, to add 3D. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out.” Paramount has had luck delaying films before: its decision to move Martin Scorsese’s Shutter Island gave the director his biggest box office hit ever. And right now, 3D is huge internationally, with Russia and China building new 3D theaters by the week. Also the execs say that the blockbuster performance of The Hunger Games shows that March can be a prime time of the year to release movies. Of course, Paramount had to talk its partners on GI Joe 2 into the extra nine months of carrying costs – MGM/Spyglass which has 25%, and David Ellison’s Skydance which has another 25%. The $125M-budgeted actioner stars Channing Tatum, Dwayne ‘The Rock’ Johnson, and Bruce Willis and is directed by John Chu.

Really...seriously. That's what their going with?

Something is wrong. It's a bad movie. Running from Avengers. C'mon, what is it really?
« Last Edit: May 23, 2012, 03:27:14 pm by Mac »
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Chiprocks1

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Re: 3D
« Reply #5 on: May 23, 2012, 03:29:45 pm »
Yeah, I've NEVER heard of a Studio giving up a prime time slot in the Summer...."willingly". That's at least 75 Million bucks they just lost domestically.
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Mac

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Re: 3D
« Reply #6 on: May 30, 2012, 03:45:37 am »




It's been nearly a week now since Paramount yanked G.I. Joe Retaliation from its schedules, just over a month before it was due in cinemas. That was in spite of having the merchandising in place, the advertising campaign in full swing, and the promotional work underway.

The officially-given reason for the delay was to add on 3D, which would enable Paramount to recoup more cash from non-US markets, where 3D continues to boom. As such, the film has been bumped back to March 2013.

However, as we speculated here, the 3D sounded like a cover story. That Paramount blinked when it stared into the heart of one of the most competitive seasons of summer blockbusters in years. It basically feared its film was going to get swamped, in much the same way Battleship had been when it took on The Avengers at the US box office a week or two back.

Inevitably, a week down the line, one or two further details have emerged, and we weren't a million miles off the mark.

According to a new report over at Deadline, there are some problems with the film, that will be fixed in the months ahead. Reshoots are planned, after test scores on the movie reportedly weren't encouraging. Furthermore, there was a genuine fear, it seems, that the movie was going to get blasted away at the box office, especially with The Amazing Spider-Man arriving one week later.

But there was a factor that we hadn't considered, that might just turn out to be one of the main reasons behind the delay: Channing Tatum.

Tatum appeared in the first G.I. Joe movie, but the plan was to kill him off early in the second one. However, this year, he's appeared in two big hits to date - The Vow and 21 Jump Street - and his upcoming stripper comedy, Magic Mike, is expected to make it three in a row. Paramount, therefore, is not keen to throw Tatum away.

Thus, moving G.I. Joe's release date first of all stops a direct competition with Magic Mike. And secondly, presumably it means that Tatum's character is now set to survive, and be as beefed up as reshoots will allow.

One interesting point in the Deadline article is a brief line about director Jon M Chu. The site reports that Chu is "shellshocked" about the late-in-the-day delay.

We'll keep you posted on G.I. Joe: Retaliation as we hear more.
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Re: 3D
« Reply #7 on: January 26, 2013, 06:49:21 am »
This is pretty good article pointing out how perception, finances and numbers can be spun...

BLOG Dredded 3D Strikes Again



Dave Golder
Quote
It’s been a while since I’ve had a moan about 3D in general and the Dredd 3D release in particular. I really thought I’d said my piece on it, at least enough to get the anger I felt at the way audiences were treated over the release of Dredd in the cinemas off my chest. But no, the 3D pimping tactics have managed to get my back up once again.

Today I read this article over on IGN. The headline attracted me: “Dredd 3D Prevails In The Home Video Market”. I’d heard that Dredd was doing very well since the DVD/Blu-ray had been released. I’d heard tales of the Blu-ray being sold-out in various supermarkets and that the film was flying of the shelves and topping the charts in most others. I’d heard that it was doing well in the US and in other markets. This is all great news and after the poor cinema showing it’s heartening to see. I’m a huge fan of Judge Dredd and it’s great to see the film doing so well and if this leads to a sequel I’ll be very happy, well, at least until the title ends up being Dredd2 3D or some such.

But like every other stage of the release of this film, the home release is being tainted by dodgy 3D sales tactics. It seems the chart-topping success of the home release of the film is being used as a big green light for 3D. Again a production/distribution company has stacked the deck in favour of the result they want and is now patting itself on the back for a job well done.

Back in November, when I saw the formats Dredd was going to be released in for the home market – a single DVD and a Blu-ray combo which included both 2D and 3D versions of the film, but no single 2D Blu-ray – I feared this would happen. I feared that releasing a Blu-ray which contained both 2D and 3D copies would force people to buy the 3D even if they didn’t want it and any sales figures would ignore the 2D version and give the distributors licence to say that 3D was the reason it was selling well.

And it seems that’s exactly what Dredd’s distributors Lionsgate are saying. In the interview on IGN Ron Schwartz , Lionsgate executive VP and general manager of Home Entertainment said, “We’re also pleased that a film released on 3D Blu-ray was able to top the sales charts, a clear reflection of how quality films in this up and coming format can find their audience.”

But it isn’t really is it Ron?

If there had been two separate 2D and 3D Blu-ray releases and the 3D one was far out-selling the 2D one, then they’d have grounds to make this claim. But they didn’t do that. They released just one version, lumping both formats together; if we wanted a 2D version the film on Blu-ray then we had to get the 3D release too – we had no choice – and they are using sales figure to tell themselves that 3D is what everybody wanted. Which if they took the time to read any sci-fi forums or social media they would find just isn’t the case. There are a lot of people who are not very happy about the tactics used to show this film. Half the people I know didn’t get to see the film in the cinema because it was only available in 3D in their area and they either dislike the format or just plain can’t see it. Many of them were waiting for the home release to buy the film and see it for the first time. I know of many of them who were loath the buy a format which contained a 3D version that they would never watch. But for the love of the character of Dredd and a desire to see the film they bought it anyway.

I’ve blogged before about the fact that 3D screening tactics in cinema seem more and more skewed to make 3D look like what everybody wants and it seems that tactic is making its way into the home market too. In my previous blog we included a poll which revealed that 69% of the people who voted either didn’t want 3D or couldn’t see it. Two thirds of people who would quite happily see it disappear and yet here we are again forced to accept it if we want to buy a film we want in our chosen platform.

The film companies and distributors just don’t seem to care about the opinion of people. They have their shiny new toy and no matter how many customers don’t want or can’t see 3D they seem to just want to continue to tell themselves just how brilliant it is while making sure that the money spent on developing this technology was worth the money. Just how will they screw us over next?
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Chiprocks1

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Re: 3D
« Reply #8 on: January 26, 2013, 06:59:29 am »
Threads......merged. *Cue Merging Sound FX* Beeeoooop.









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Mac

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Re: 3D
« Reply #9 on: January 26, 2013, 07:11:22 am »
Quote
Threads......merged. *Cue Merging Sound FX* Beeeoooop.

Ah, dreaming of becoming a Foley artist?
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Chiprocks1

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Re: 3D
« Reply #10 on: January 26, 2013, 07:14:56 am »
Tap, tap, tap.....KRUNCH!!
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Re: 3D
« Reply #11 on: January 26, 2013, 07:25:13 am »
Quote
Tap, tap, tap.....KRUNCH!!
[/size]

Uh, can you make those sounds 3D? Swirl around the room... please.
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Chiprocks1

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Re: 3D
« Reply #12 on: January 26, 2013, 07:26:41 am »
I'm old school 3D, put your damn red/blue glasses on and lean forward.
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Re: 3D
« Reply #13 on: April 13, 2013, 08:01:38 am »
3D Will Decline for First Time Since 2009, Study Says

Quote
Movie theater owners fretting about the box-office slide and 3D companies looking to push those colored glasses are not going to like a new report from Fitch Ratings on the state of the exhibition industry.

The credit rating agency predicts that theatrical attendance will drop this year because the 2013 film slate cannot match last year's franchise heavy offerings and audiences are getting sick of shelling out $3 to $4 extra to see films in 3D.

As a result, the rating agency projects that 2013 will mark the first year there will be a year-over-year decline in 3D's box office contribution since it gained prominence in 2009.

"Attendance likely benefited from the initial proliferation of 3-D films," the study's authors write. "However, the initial excitement has dwindled, and consumers are focused again on the overall quality of the film and are weighing the cost of a premium ticket versus a base 2-D ticket."

That surcharge is also damaging one of the movies' big selling points -- affordability.

"Going to the movies remains one of the lower-cost forms of entertainment," the study's authors write. "However, increased pricing, particularly on 3-D films, may erode this perception over time."



Thanks to global blockbusters like "The Dark Knight Rises" and "The Avengers," box office in North America rose 6 percent to $10.8 billion last year; this as the first time it has grown since 2009. Admissions in the U.S. and Canada also reversed a two year slide, increasing 6 percent to 1.36 billion, according to a recent report by the Motion Picture Association of America.

But while 3D helped bolster the film industry in the wake of "Avatar"s' massive success, the format's contribution to the overall box office in the United States and Canada was flat in 2012 at $1.8 billion.

This year's crop of tentpole films includes such big names as "Iron Man 3" and "Man of Steel," but Fitch projects that it will have a difficult time of matching the record-breaking $34.7 billion racked up by the worldwide box office in 2012.

"Fitch views the expected film slate as favorable, but believes it will result in slightly weaker attendance compared to the 2012 film slate," the study's authors write.

Through last weekend, the domestic box office was down 12.1 percent, a decline whose impact was accelerated by the decrease in enthusiasm for 3D titles.

Perhaps most worrisome for exhibitors is that the ratings agency thinks the rise of newer and snazzier home entertainment offerings will only intensify the fight for entertainment dollars.

Moreover, moviegoers are beginning to get wise to the fact that they have to wait a shorter period of time than before movies start popping up on video-on-demand and make an appearance on store shelves.

For now, exhibitors and studios have reached a tentative truce on when major theatrical releases can make their home entertainment debuts.

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Re: 3D
« Reply #14 on: June 14, 2013, 09:34:02 am »
Another nail.... the coffin is getting built.

Future of 3D TV dims as ESPN yanks in-your-face channel

Quote
TV sports in 3D was supposed to be a slam dunk, but viewers never got the picture. And, then there were those stupid-looking glasses, too.

This week, ESPN acknowledged the future for in-your-face screen action looks dim when it announced it was pulling the plug on ESPN 3D, almost three years after launching it with considerable fanfare.

“I would say the 3D network was dead on arrival,” said David Miller, a senior analyst at B. Riley & Co. “The proliferation of 3D networks had to depend on selling 3D glasses, and no one wanted to buy 3D glasses.”

“The whole problem with 3D TV is it was a solution to a problem consumers didn’t have,” said James McQuivey, a media analyst at Forrester Research.


ESPN and ABC Sports president George Bodenheimer had called 3D a “win for fans” in a statement about the channel’s launch, saying it “puts ESPN at the forefront of the next big advance for TV viewing."

Unfortunately, it was a big advance nobody really watched. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” spokeswoman Katina Arnold said via email.

“Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off,” she said.

Analysts say that’s unlikely. While movies in 3D have become popular, the technology never got popular enough to make the transition from the multiplex to the living room. "I felt like sports had the best chance,” said Ben Arnold, director and industry analyst at the NPD Group. “It’s probably just a broader symptom of consumers just not being interested in 3D.”

Although sales of 3D TVs are on the rise, he called this a “false positive.” More manufacturers are throwing in 3D capability on smaller and cheaper sets, but people aren’t using the feature. In just two years, NPD research found that the number of people interested in buying 3D TVs within six months dropped by 10 percentage points, down to 14 percent.

3D also debuted in a lackluster economy when prices of conventional flat-screen TVs were plunging. Many consumers went for big and cheap rather than paying a premium for a relatively unknown technology.

And the complexity of that technology isn’t winning 3D TV many fans either. In an era where media consumption is getting easier and more intuitive, 3D TV isn’t. It has a more narrow viewing range than conventional flat-screen TV and requires the viewer to sit upright (no napping on the couch on game day). Plus, people hate wearing the glasses, which can be goofy-looking and uncomfortable.

Nobody seemed to consider how people’s watching habits, particularly with sports, clashed with the technology’s limitations. For instance, a fan couldn’t just invite a bunch of friends over to watch a game: Everyone would have to have their own pair of glasses, and only a few people would be at an optimal angle to the screen to get a good viewing experience.

“It’s just running against the current of technology today,” McQuivey said. “It started to really make 3D unattractive.”

Tracking down 3D programs also isn’t simple. Arnold pointed out that the delivery of 3D content is fragmented. There isn’t a centralized place where a viewer can go to get access to all of the 3D content available to them.

ESPN 3D’s programming mix also might not have been appealing enough to gain traction, some suggest. “I think they would’ve had a shot if they had NFL games,” said Gary Merson, editor of HDGuru.com.

ESPN 3D featured college sports, extreme sports, soccer and more niche offerings. Without more mainstream events, “You probably won’t attract large-enough of an audience to make it worthwhile,” said Eric Wold, an analyst at B. Riley & Co. The cost to film in 3D is incrementally higher because it takes additional cameras and crew, which means a bigger audience — not a smaller one — is necessary to recoup the additional cost.

ESPN wouldn’t say how much parent company The Walt Disney Company invested in ESPN 3D, but Miller speculated it might be enough to trigger a write-down.

The future of at-home 3D programming looks fuzzy, and even special glasses aren’t going to bring that picture into focus. “I don’t have high hopes for consumers adopting it,” NPD's Arnold said.
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