Although to be fair to Jupiter, a lot of the ink I've been seeing for Guardians (before the trailer hit, at least) was how every "insider" was expecting it to be Marvel's first flop, that it didn't have a chance because it was based on a comic even comic book fans don't know anything about, that it was too weird and different.

Until the movie screens, all the articles are usually columns dedicated to one or two little pieces of new information, rampant speculation, or just hype.