While reading through this I was thinking about access too. Part of the puzzle pieces are costs, availability, accessibility, etc. But I think the point of the report is not only figuring out if Gen Y can detect quality product and what they prefer, but at the very core, minus costs, hassle, etc, if given the opportunity, the better sound is what Gen Y will prefer. Thus the author’s summary, if making the quality product at the very least, available. Sure, if the only available thing is crap, they are going to pick crap. Make the playing field even and see which one they will pick.