As great as Creatures Of The Night was musically to the band and few fans still around, it was a commercial flop. So, what to do? Drop the make-up and hope for a fresh start with a new identity. What we get is a fantastic follow-up to Creatures with Lick It Up. Overall the album is more polished while keeping that hard edge established with the previous effort. Although the drums recede to the background here as it's not the focus as it was before.

The lineup here is still the same with Vinnie Vincent now an "official" member of the band. His imprint is all over the album. He definitely was the key to changing the bands sound and sending KISS in a different direction musically, so much so that they didn't sound like they were from New York anymore, but a band from LA with the growing explosion of the hair metal scene. Was this a good thing or bad thing? Who's to say. But the band regained a lot of fans with this album. It was good to see that their last album wasn't a fluke and that they were on the right path musically.

The biggest hit here was obviously the title track Lick It Up. First video to show them without their make-up. It was surreal watching it for the first 100 times.  This song is the most popular here, but it's not the best song on the album though. Exciter and Million To One is the albums strongest songs.

Fave Songs: Exciter, Not For The Innocent, Lick It Up, Gimme More and A Million To One. The Cover kicks ass. It's simple in it's design with just the band against a white backdrop.