See, I never read Playboy so I don't really know what the magazine is like, but it never struck me as being a high-quality type thing, there are magazines that go for 10 bucks a pop, luxury mags, but Playboy has always seemed to me to be a more mainstream thing, the whole idea of bringing the luxury leisurely lifestyle to the working man.  The articles, the cartoons, the women, it was all "here's the best of everything, and you can partake, for a reasonable price."  But nowadays, with the amount of stuff you can get online to cater to all of those needs, and with so many content aggregators, I don't know how you continue with that vision.