Another factor that plays into why I don't go to the theater like I use to is the quality of upkeep for each movie house. The owners and or managers are just as guilty as the studios that create sub-par films. The owners that run these theaters look for any shortcuts they can to save a buck and that ends up affecting the paying customer. When a theater refuses to fix simple things like a broken chair or bathrooms that are always flooded or out of order or price gouging at the concession stand, is it no wonder I bailed on them long ago? I always went to matinee shows with ticket prices around 4-5 bucks. Last time I checked (a few years ago), those same tickets will run you about 12 bucks as the "cheapest prices". No thanks.