John Lewis' Monty The Penguin 2-minute advert.  Just arrived, very adorable.  One of those "commercials can be little movies" type of deals.

That's a little mini-movie 

Patrick just makes me laugh looking at him. This commercial wisely uses his Rules of Engagement character...

Control Freak - National Rental

Really? You've been looking at the commercial way tooooooo much.

Just let it wash over you naturally like the perv's we are 

What's everyone talking about? All I saw was Hamburger. 

The thing is, I see shots like that in promos for TV shows and movies, the bare back reveal is so freakin' common as a selling point even though the odds are that's ALL you're going to see... it's just in those examples, there's context, here it's meaningless.


I still feel like sex... if not sells, it gets attention, but without any sort of context, if it's just for shock or to turn heads, it's embarassing to watch.  You know what it actually reminds me of?  That episode of Friends where Chandler is an intern at that ad company and has to come up with a slogan for those awful wheelie kick shoes.  The kid who goes before Chandler wraps up his pitch with "and the two girls in the hot tub start makin' out with each other." "Interesting, except you didn't mention the shoes!"


Thinking of naked and shoes, now I'm reminded of Miranda Kerr's recent Reebok commercial.  It's... sort of similar, she's undressing and there's a slightly voyeuristic tendency to the thing, but I don't have a problem with it.  It's cute.



Outside of feeling very natural (every shot in that Carls Jr commercial felt so artificial and planned), you also feel like you might get a glimpse of something (as if that wouldn't be caught immediately in editing), the undressing has a point, it sells a key feature of the product, and it's a supermodel yet she doesn't look like "a supermodel."

This takes me back.  Liquid Slam!