Author Topic: Extant  (Read 307 times)

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Mac

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Re: Extant
« on: August 02, 2014, 04:42:57 am »
Extant schedule shift


Schedule Shift: CBS has announced that effective July 30th new series Extant will move to the 10 PM EST timeslot.  The series has been under-performing since its debut and dropped to a 1.1 rating in the 18-49 demographic based on the overnights last week.  The Hollywood Reporter seems to think this is a good move seeing as Under the Dome performed well in the later hour last Summer (though it’s not doing great this year).  I’m on the fence at this point because a Criminal Minds repeat seems like a rather week lead-in.  But maybe CBS prefers not to see their much-hyped new series losing half or more of the audience of Big Brother which airs in the 8 PM EST timeslot.  I do think this points to some potential rough waters ahead, but just how bad is hard to gauge at this point.  Part of the production costs for Extant are put up by Amazon which gets exclusive streaming rights for the show, so that means that its overnight ratings don’t weigh as heavily on its chances for renewal.  But CBS has to be disappointed in the numbers at this point and they made commitments to sponsors almost certainly banking on a larger audience tuning in live.  The time shift is not akin to a burn-off move to Fridays or Saturdays, and the broadcast networks have a bit more flexibility with their schedules in the Summer when repeats dominate (these scheduling shifts are rarely made during the regular season).  Keep an eye on this Wednesday’s ratings results which will hit on Thursday (posted first at the Cancelled Sci Fi Twitter Site) to see if the move did anything to help Extant‘s numbers.

So I guess the writing between the lines is possible cancellation?
« Last Edit: August 02, 2014, 04:44:43 am by Mac »
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