DC is trying to establish a DC Universe on TV to compete with Marvel. If Gotham fails, it can start a domino effect and it wouldn't look good if their "Batman" series, the crown jewel character of DC goes belly up. WB and FOX will MAKE it work....no matter how costly it gets. Now this is all on the presumption the show sucks. I don't think it's gonna. I like what I've seen so far with the Promos, Trailers and Clips.