There was actually another upstart company that E3 tried to get shut down because they had set up shop across the street and they felt that they were in direct conflict with the Bigger companies. They even went as far as calling the cops on them. It's all on video. I'll dig it up. They seemed to have something interesting going on. Hell, they were at least smart enough to give out free beer all day long to generate foot traffic to their booth. I'd like to see them succeed.