There is no price point for the Xbox 720. All talk that says otherwise is purely speculation at this time. History has shown that new gadgets like a console will cost more....not less, as you pointed out with the Bells and Whistles. That  s h i t  cost money and Microsoft isn't one to pass the savings onto the consumers. But once the 720 is released, you will be able to pick up the 360, which is what we all have now, at a drastically reduced price. So, if you're still on the fence about getting a console, this may be the right time for you to do so. You will practically be getting it for free.

I will definitely be getting the 720, but I'm also considering get the latest from Sony. The PlayStation has a lot of exclusive titles that I want to play and I can't do that if I own just an Xbox.